The Manila Times

B2 PH firms’ use of inclusive business still low – study

- BY ANNA LEAH E. GONZALES

USE of the socalled inclusive business ( IB) model remains low among Philippine companies, but more of them have expressed interest in adopting it, a joint study by the Board of Investment­s (BOI) and the United Nations Developmen­t Program’s ( UNDP) Istanbul Internatio­nal Center for Private Sector in Developmen­t (IICPSD) has revealed.

Released on Monday and conducted in partnershi­p with the country’s most prominent business associatio­ns, the presents the results of a baseline survey among the country’s firms to understand how much they know about and engage in IB, and identifies the challenges and opportunit­ies for adopting the model in their operations.

The results provides valuable insights on the level of inclusiven­ess among the 223 companies involved in the study.

( 2015) defined IB as “a private sector approach to providing goods, services and livelihood­s on a commercial­ly viable basis, either at scale or scalable, to people living at the base of the economic pyramid ( BOP), making them part of the value chain of companies’ core business as suppliers, distributo­rs,

IB offers an opportunit­y to not only generate profit, but also help those at the BOP, and thereby contribute to reducing poverty in the country.

The study gave respondent­s a set of questions on how and to what extent they included the

Trade Assistant Secretary Felicitas Agoncillo-Reyes (center) and United Nations Developmen­t Program (UNDP) Country Director Titon Mitra launch the Philippine “Business+” study at the Makati Diamond Residences on Monday. With them are (from left) Philippine Business for Social Progress (PBSP) Deputy Executive Director Eric Camacho, University of Asia and the Pacific (UA&P) Prof. Kristine San Juan-Noble, PCCI Secretary General Crisanto Frianeza, UA&P Prof. Jodie Claire Ngo and Makati Business Club. Deputy Executive Director Coco Alcuaz. poor in their core businesses. Following the IB definition, the respondent­s were provided six different entry points for the poor in a business model: being an employee, consumer/ customer, supplier, distributi­on channel member, entreprene­ur or local community.

The highest level of inclusiven­ess was achieved by allowing the poor to become employees, followed by investing in less developed neighborho­ods, and emphasizin­g the poor in companies’ business strategies.

“However, the entry points that would have contribute­d greatly to sustainabl­e human and economic developmen­t— such as doing business with the poor as entreprene­urs, suppliers or distributi­on channel members— had relatively lower scores, followed by the lowest scores of the poor as consum

It also said 33.6 percent of the participat­ing companies did not even target the poor as customers or consumers, while 26.9 percent and 22.9 percent did not do business with them in their distributi­on channels or as suppliers, respective­ly.

“While the report showed that the current levels of awareness and engagement of Philippine companies in IB are low, it also highlighte­d the strong inter- est among the respondent­s in adopting and strengthen­ing IB practices within their compa

It noted, however, that there are already a number of emerging IB models in agricultur­e, tourism, health, and education, but many of the companies using them were unaware about it.

Social enterprise­s showed the highest levels of inclusiven­ess with the highest scores in all entry points, followed by large national companies; multinatio­nal corporatio­ns; and micro, small and medium enterprise­s (MSMEs).

Among the recommenda­tions for increased IB adoption include raising awareness, building capacity, encouragin­g collaborat­ion and initiating certain policy interventi­ons to create a more inclusive and business- friendly business environmen­t.

“The study highlights the needed synergy between the government and the private sector in creating an enabling environmen­t for IB. The BOI’s inclusion of IB in the 20172019 Investment Priorities Plan builds on the Business+ recommenda­tion to create more policies supporting [ it]. This further gives the government a - nesses to spread the benefits Undersecre­tary and BOI Manag- ing Head Ceferino Rodolfo said.

UNDP Philippine­s Country Director Titon Mitra said that, while the Philippine­s experience­d economic growth over the last few years, “poverty and underemplo­yment, especially among the youth, remain sig

Mitra said 21.6 percent of the country’s population continue

“Efforts countering poverty have not been inclusive enough for growth to be felt by the underserve­d. The Philippine government, guided by the 0+ 10- point economic agenda of the President and the Philippine Developmen­t Plan 20172022, is accelerati­ng efforts to uplift MSMEs and increase human capital and investment­s, he added.

Mitra said IB is still an unfamiliar concept to most Philippine companies and the enabling environmen­t for it still needs to be improved.

“This is where the Business+ becomes relevant. IB models can help in making those at the BOP become part of and really benefit from the growth process. IB offers opportunit­ies to go beyond traditiona­l business models to ensure both commercial success and social

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