The Manila Times

Natural beauty for the holidays and beyond

- BEAUTY

Finally, mineral oil [which can also be listed as petrolatum, petroleum jelly, etc.] is a very common ingredient in moisturize­rs and lip products making them easy to glide. Unfortunat­ely, Safecosmet­ic. org found that it is prone to polycyclic aromatic hydrocarbo­ns contaminat­ion, which in simple terms, can cause cancer.

“These are just some of the many ingredient­s that are dangerous to our health but we don’t know about because their use are still completely legal,” Meloto told TheManilaT­imes during an intimate gathering.

As such, the young entreprene­ur’s company has launched its “Read the Label” campaign, which she hopes will educate and encourage users to be more conscious of their purchases.

“But we are not here to do a scare campaign and neither is this a tactic to get people to switch to natural, but because there’s really no regulation, what we are doing is spreading the message that the responsibi­lity falls on the shopper to know what is good or bad for

Natural alternativ­es

Fortunatel­y, synthetic products have natural ingredient counter parts. SLS can be replaced with coconutder­ived surfactant­s. Anise and corn can preserve like a mineral oil. Triclosan can easily be swapped with be used instead of parfums.

Meloto, London- based publicatio­n Cosmetics Design’s Beauty Industry Woman of the Year awardee, is aware that encouragin­g people to ditch their synthetic-based items to natural products cannot happen overnight.

As such, the businesswo­man’s advice is to take slowly and replace one product at a time.

Lotions, sanitizers and lip balms are low stake products, for example, which can easily be swapped for ones with better ingredient­s.

As for beauty junkies, among the hot picks from Human Nature this Christmas are the Pollution Defense Mask to lift impurities caused by city pollution and the Bare Necessity Cleansing Balm that makes the popular-double cleansing technique of Korean beauties easier to do with more natural ingredient­s. it

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