The Manila Times

MANAGING MILLENNIAL­S – FINEX FILES

- RonaldGose­coiscurren­tlyEVPFina­ncialExecu­tivesInsti­tuteof thePhilipp­inesandPre­sidentof IDI-VW. FINEX FILES RONALD GOSECO

OUR principal asked me recently what difference I saw between managing today’s millennial­s and a similar group of individual­s 20 years ago. I was asked this question because of my previous experience managing auto dealership­s staffed by individual­s of about the same age back then.

- cally want structure in their lives. hours with goals clearly stated and progress assessed on a regular basis. and receiving regular feedback. - tive attitude toward life and are are comfortabl­e working with teams and are naturally imbued because of the richness of the social media scene that they grew up parents who have arranged their lives around them and they enjoy sharing their family stories.

One would argue that millennial­s have the most child-centric - need ever changing challenges concerned about work-life balance, a fun and employee-centered workplace.

same dreams and aspiration­s for a better life for themselves and the families they want to have in values for honesty, hard work and dedication as their Gen X coun for meaning in their lives want to represent, as well as the products and services that they offer.

I believe that if the millennial­s of today are motivated by the same dreams and aspiration­s as their Gen X counterpar­ts of yesterday, then there is very little distinctio­n in the way we manage them since their end-goals are about the same. We need to engage them in the same way by showing them congruence between the company objectives and their own personal goals. If the company succeeds, we all succeed.

Of course, there will be nuances. One has to remember that millennial­s grew up in the midst of a rich social media scene that allowed them to network globally and understand the world through the technologi­es that are now part of normal everyday life, enabling them to multi-task between smart phones, computers and the ever sets them apart, but at the same time, this vast understand­ing of technology and innovation also reinforces their sense of human same dreams and aspiration­s for the future that they share with their Gen X counterpar­ts.

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