Coca-Cola, Shakey’s continue strong partnership

THE four-decade long partnership of the country’s fastest growing pizza chain and the largest beverage brand just got longer. Coca-Cola and Shakey’s Philippines just inked a Memorandum of Agreement to extend their partnership in bringing guests a bigger and better experience.

“Shakey’s has been growing for the past consecutive 14 years; we have been posting double digit growths— a record that has never been done in the food industry before. And a large reason for that is our partnership with Coca-Cola,” said Vicente Gregorio, of Shakey’s Pizza Asia Ventures Inc., the company behind the pizza giant.

The partnership renewal was done

Shakey’s Philippines Marketing Director Rachel Cruz, Shakey’s Philippines General Manager Jorge Concepcion, Shakey’s Philippines President Vicente Gregorio, Coca-Cola FEMSA Philippines Marketing Director Andres Torres, Coca-Cola FEMSA Philippines Key Accounts Director Tricia Gamboa, and Coca-Cola FEMSA Philippines Group Manager Pats Tagaysay along the East Service Road in Patinually exceed guest expectations, from ranaque City. Dubbed as the Wow food innovations to impeccable service. with a glass of ice cold Coca-Cola,” Center, the building encapsulates the “We will continue to support the said Andres Torres, Coca-Cola FEMSA core values of the pizza brand—to con- number one pizza chain in the coun- Philippines marketing director.