Ad Summit Pilipinas 2018 announces first lineup of speakers

AD Summit 2018, tagged as the biggest biennial advertising and marketing event in the coun of speakers who will share their insights on exploring new ways of measuring brand success.

Themed: “DIY your ROI,” the summit will be held from March 7 to 10 at the Subic Bay Exhibition and Convention Center. It promises to bring together powerhouse speakers from around the globe to enlighten participants on the most relevant topics shaping the marketing communication industry today.

First on the list is Anselmo Ramos, co-founder and chief creative driven agency born in the legacy of advertising icon David Ogilvy. Anselmo Ramos Ramos will discuss how to DIY one’s ‘Return on Ideas.’

The Ad Summit will also bring in Josy Paul, chairman and COO of BBDO India, an agency respected for delivering some of the world’s most compelling commercial content across all mediums and screens. Josy Paul He will talk about ways to bring a ‘Return on Innovation.’

is Lionel Carreon, who has held the position of Global Director of Creative Recruiting at R/GA since 2013. As a global Filipino, his talk will focus on how a ‘Return on Identity’ can bring one success be it Lionel Carreon for campaigns or career in general.

“We are gathering some of the most brilliant minds in the world to enlighten attendees on how best to measure brand success in the fast- evolving marketing communication industry,” Ad Summit 2018 chair Norman Agatep said.