Pacia, Malig-Nolido to lead a more dynamic 4As

The newly inducted 4As board of directors and officers who took their oath before the members of 4As at the Makati Diamond Residences.

THE Association of Accredited Advertising Agencies of the Philippines ( 4As) has formally inducted its board of directors - ship meeting held at the Makati Diamond Residences.

Led by newly inducted 4As chair president Sue Ann Malig-Nolido, are envisioning a more dynamic 4As this year, under its banner theme: “Harnessing technology through creative ingenuity.”

“The vision this year for the 4As more visible presence as it reclaims its position as the leader and the excellence, industry cohesion, and cutting-edge knowledge and thought leadership,” Pacia said.

In his speech, Pacia highlighted some challenges that the marketing communication industry faces today. He said maintaining relevance, now growing, is the industry’s biggest task.

Malig-Nolido, meanwhile, expressed excitement about the

“This year’s board has designed programs that will bring in experts from various disciplines to help our industry develop the kinds of ideas that will change people’s lives,” she said.