Anchor Land
and takes into consideration the lifestyles of its -
Marketing to luxury segment can be relatively easier, Ventura explains, because they know what they want. “They can be very critical, but they appreciate value, and they understand the growth in the area,” she says. owners know the Filipino-Chinese market intimately, and that they themselves are end-users of their properties.
Expansion by the bay
- ed its footprint along the shoreline of Manila district of Ermita, and the Solemare Parksuites, farther on in the Bay City area and in between Roxas Blvd.—a storied scene of many of the old Manila’s memorable meetings and events. Reimagined as a boutique hotel, the fabled - tel Collection brand of the property operator, and the more practically apportioned East Tower—both of which will have access to -
- ings, with retail and commercial rentals at One Shopping Center and Two Shopping Center, both in Paranñaque City’s Brgy. Baclaran; and also in Brgy. Baclaran.
on its successful One Soler warehousing facility in Binondo, it is introducing Juan Chavez Sts.—an acknowledged center of even more pronounced at the Manila Bay area. Consider, for instance, the two-tower, nearby Baylife Venue, a Chinese seafood restaurant that promises to be the country’s largest in terms of seating capacity and prod Roxas Blvd. The last two are testament to the company’s seriousness in investing in tourism that will soon include hotel and resort developments on the world-famous islandresort of Boracay, in the central Philippine
Underserved segments
committed to cater to the underserved market segments, taking an interesting twist with Cosmo Suites, a specially designed bed-space facility for
The property developer is also continuously eyeing other emerging areas. It has 202 Peaklane, a residential property develop
- ings was already cited by as one $1 billion. Ten years later, it is acknowledged a business by addressing painstakingly the needs of underserved market segments in the emerging areas.