Honda PH, PBA inks new partnership to ignite action in PBA

HONDA Philippines, Inc. (HPI), one of the leading motorcycle manufacturers in the country, recently announced its partnership with the Philippine Basketball Association (PBA) at the Solaire Resort and Casino in Paranaque City.

Through the partnership with PBA, the most prestigious basketball league in the Philippines, HPI aims to touch on the lives of Filipinos by engaging in activities they love.

“Basketball has been a part of the Philippine culture and the Filipinos’ love for the sport is nothing short of amazing,” said Daiki Mihara, president of HPI. “We hope that through this partnership, HPI can extend its support to Filipino talents, especially in the PBA league.”

This year, PBA will be on its 43rd season and HPI presses on to bring the sport’s vibe closer to basketball fans. This initiative is attuned to the company’s vision of bringing the joy of mobility, especially through cutting-edge technology.

Honda, being a global brand, has sold 18 million units in worldwide sales last year and continues to build out its passion for excellence through continuous research and high technological standards for its products. With this passion for excellence, Honda wants to extend its innovations to the needs and preferences of Filipinos.

“We want to expand our sizeable foothold in the Philippines as a market leader in the motorcycle industry, by innovating technologies that improve the quality of life,” Mihara said. “We also see the value of partnering with institutions, like PBA, especially that our motorcycles appeal to the young and active fans of the league.”For more details, log on to