On live football viewing parties

AST Saturday night, some expat friends were asking me - ing party of the UEFA Champions was set 2:30 a.m., our time, the next morning. Apparently, I couldn’t think of one. Although last year, - ippines, at Seda Hotel, most likely faced Spain’s Real Madrid that time.

I am sure, they weren’t the only growing demand for these type of - for example, when Gilas faced at SM Aura’s Sky Garden.

The growing demand for such - est growing sport in the country, with the largest potential for success commercially, and also in terms of on-pitch success. The popularity and participation, compared to other sports, such

Although the match was aired player, Egyptian Mohamed Salah, pitch almost 30 minutes into the - Real Madrid’s Sergio Ramos.

Now that’s where the commercial side or marketing side of foot - cial side to it, still untapped.

Sam Fullerton, a sports marketing researcher in his 2008 paper says, “In many cases, marketing’s role is to and the frequency of participation (for example) use the promise of

that aired UCL. But perhaps more than just merely airing the matches, taking place, along with sponsors or commercial partners, to make it more engaging and worth going to.

Negros FC playing, and create

is needed commercially for - ship platform for companies that market consumer, and to a lesser

This may mean, among others, creating more commercial or mar - ences that the fans and consumers parties, as we noted earlier.

As MMC Sportz CEO Eric Gottschalk says, “Now is also the - this is predicted to change within

- says, “The fans are the most impor no media, no spectators, no players, required to ensure we keep the fans