Making a lasting impression

Ifiercely competitive environment of leverage and take a huge piece of the market pie. Among these business and marketing strategies utilized by companies, corporate giving has taken the top spot as the most cost-effective and important tool.

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The business ecosystem has changed through the years. While there are some businesses that still turn to conventional advertising and marketing method involving tri- media and billboards, there are others that cut their budget for advertising and opt for corporate giveaways. The battlefield turns from macro marketing to competing for a more personal approach.

gives an edge to businesses to keep in touch with their customers, nurture a good relationship and encourage future

especially the start- ups, offer relatively inexpensive gifts to introduce their products or services, while others choose to send something more elaborate to customers who register in their business website or call for product quote.

A well thought- out gift- giving provides certain benefits to any business including attracting new clients, strengthening brand image, generating new leads and keeping brand image. It also helps build better relationships with existing customers. Internal gift giving, meanwhile, can help boost the employees’ morale. It can be a good reward for their loyalty and good work.

“If you’re giving gifts to CEOs, you want to convey the message that you value their patronage. One way to show this is to go the extra mile and give a