Meritocracy vital to Cowboy Grill business

Cowboy Grill in Malate

FILIPINO restaurant and music bar Cowboy Grill partly owes its success to effective personnel who are notably dressed in cowboy-and-girl serious commitment towards their jobs have kept

The restobar chain’s chief operating was very considerate about my situation. It was not easy to study and work at the same time, but Cowboy Grill took things into consideration. I’m grateful for that,” shared Rose.

She is among the many employees of Cowboy Grill with years of experience donning the distinctive uniform. There are some employees who are part of the start-up team that launched the company wayback in the 1990s.

She added, “That’s what I like about working here. They create a culture that supports their employees and I think that is one of the reasons Cowboy Grill is successful.”

The company executives themselves insist in describing their employees as being well-rounded who are willingly going the extra mile. It is a testament to working with passion, giving discretionary effort in servicing diners, and feeling a profound connection to their company.

Caasi also commented, “You can have great dishes on your menu. But if you do not have good service and well-mannered servers, it will affect the business. At Cowboy Grill, we have friendly employees who do more than what they are expected to and take pride in their work.”

Cowboy Grill was established by Leopoldo Prieto, the man who

- live taurant in the Philippines. Its band entertainment concept is a carryover of the reputation that once fueled Shakey’s Philippines.

Through the years, Cowboy Grill, on its own, has evolved into a hangout

food, and unique experience.

Caasi further stated, “Throughout the 24 years we have been in operation, we believe that the success of our business has been anchored to three things. One, we have a good menu that is reasonably priced and suits discerning palates; two, we adapt to the changes of our times by looking at the latest trends and changing our strategies based on proper study. Three, as we have emphasized, we maintain good relationship with our employees.”

This year, Cowboy Grill introduces its daytime operation, opening doors as early as 10 am. It is part of the plan to shift to a more family-oriented concept in order to tap the lunch crowd.

Erickson Caper, marketing manager of Cowboy Grill, closed out, “We know what we want, and what direction we are heading. We want Cowboy Grill to be the best place that provides guests with high quality entertainment and premium products that are reasonably price and served promptly by friendly employees. We envision it to be the go-to place where everyone, regardless of age, can enjoy and party the night away.”