IMPORTANT IN PURCHASE PROCESS

“Exterior color is one of the most important factors in the purchase process,” said Lyn Buena, senior vice president and director for marketing of The Covenant Car Company Inc. (TCCCI), the exclusive importer and distributor of Chevrolet vehicles and parts in the Philippines. “Our new color options provide customers with exciting new opportunities for personalization and further expands the appeal of our iconic American cars and trucks.”

When Chevrolet designers develop vehicle colors they conduct extensive research into consumer preferences as well as fashion, consumer products and high- end furnishings. Metallic hues like those available on many Chevrolet models are increasingly popular on hightech industrial design products – from smartphones to kitchen appliances – and add contemporary flair to cars.

When assessing color options for production, designers use computer simulation models to see how a new color shifts in tone and shows the shape of the car in changing light as it drives down the road.

“As designers we are always exploring new and exciting applications and technologies that help to bring a color to life,” Murphy said. “Your vehicle choice is an expression of your lifestyle and there are certainly different priorities that come with that selection. When designing colors we always keep in mind the lifestyle needs of our different customers while still offering variety for different personalities.”