PERNODRICARD LEADS CLEANUP AT TAAL LAKE

PERNODRICARD, one of the world’s leading wines and spirits companies, will be conducting its 8th Responsib’ALL Day this June in Taal, Batangas. The activity, which will be attended by all of its employees, aims to clean up the shoreline of the towns of Balete and Mataas na Kahoy.

The company will also donate Aqua Culture Kits to Taal Lake fisher folk to help them assess

and water viability.

PernodRicard believes that companies have a responsibility and must be leaders in environmental protection. As such, PernodRicard signed a partnership with Impact 2030 to bring together actors from the private sector, civil society, and academia to encourage company employees to help to achieve the selected United Nations’ Sustainable Development Goals, particularly SDG 15 on “Life on land” and SDG 6 on “Clean water and sanitation.”

“There can be no conviviality without responsibility, and being créateurs de convivialité means above all considering that sustainable value can only truly exist when it is created for

PernodRicard employees who act as passionate hosts and respectful guests during their daily business,” said Alexandre Ricard, the group’s chairman

Water is a key ingredient in all of PernodRicard’s products and is the inspiration for the group to organize the clean up activity. Done in cooperation with the local government of Taal, the Taal Lake Conservation Center or Pusod Inc., the Bato-Balani Foundation, and France-Philippines United Action, the coastal clean up hopes to arrest the degradation of Taal Lake and contribute to its conservation.

To ensure an exhaustive coastal clean up, PernodRicard will utilize motorboats and non-motorized boats during the activity. Teams in

debris drifting farther down the lake, while those in non-motorized boats will scour the shallow waters and coastline.

The 24,000-hectare Taal Lake Basin is famous for its charm and aquatic animals, the Hydrophis semperi (freshwater sea snake), and the Sardinella tawilis (freshwater sardine), both of which are the of nearby piggeries, and huge real estate developments, as well as the increasing population around the lake, the water quality of Taal Lake has been deteriorating.

The Group’s 100 Responsib’All Day sustainability projects are wide and varied across the world. In Paris and the Cognac region of France, compost bins and insect houses will be built to increase biodiversity. In California, volunteers will maintain a network of sustainable trails throughout the Sonoma County. In Portugal, employees will reforest areas affected