The business of male grooming
a fast- moving product; next is the Philips Multigroom 9- in- 1.
“Philips grooming tools went through a rigorous innovation process to make sure that consumers are assured that they get the best performance and quality in every product. We don’t just innovate products just to have something to offer. We create products based on the insights from the consumers, and we do market research on what the Filipino market really needs and wants,” said Umayam.
The grooming products are specifically created for the Asian men. “Asian men have the same features. Compared to their Western counterparts, they are not too hairy. Our shaving products are designed to conform the different face contours. Regardless of the face shapes, whether oval, square or round, it glides more smoothly compared to normal shaver, which means no nicks and cuts,” said Umayam.
Philips offers a wide range of shavers to address the root cause of irritation – friction between groomer and the skin. All tools are designed to relieve discomfort and allow men to look their best with maximum comfort, every single day.
To keep their market share in the personal care industry and retain its strong position, Umayam shared that “Philips makes sure that it is always present in the market, with the right products that cater to all Filipinos. We make sure that we have the right retail partners. With the growing demand from the market, Philips will continue to grow in terms of sales and product range.”