The Manila Times

Volvo celebrates Swedish National Day

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VOLVO once again joined Day in the Philippine­s. Held at the

Volvo Philippine­s joined its Swedish

The event - aptly titled “Swedishnes­s” - highlights the multifacet­ed aspects of Sweden’s modern society, culture, and way of life. The event presented a wonderful opportunit­y for Filipinos to get to know Sweden along with Swedish brands, companies, and products

Swedish inventions and other exhibits from the Swedish Institute such as Patterns of the Bioshphere and Feminist Foreign Policy were on display. The 2018 World Car of the Year – the Volvo XC60 SUV – also stood proudly among its Swedish kin. A showcase of equally innovative and sustainabl­e Swedish products were also present, delighting esteemed guests. Sumptuous Swedish food and lively Swedish music added to the effervesce­nt mood of the evening.

rolled off the production line in 1927.

Born with the belief that nobody was making cars strong enough or safe enough for Swedish roads, Volvo has come up with dozens of innovation­s over the years, some of which have changed the world.

These innovation­s were all entrenched on the promise that Volvo’s founders made – that everything they do starts with people. The company’s mission to make people’s lives easier, safer and better is something that comes naturally to Volvo. It’s the Volvo way to stay focused as ever on three core values: safety, quality, and care for the environmen­t.

makes it different from all other car companies, and it is at the heart of everything Volvo creates. Volvo’s Scandinavi­an design is a combinatio­n of simplicity, beauty and functional­ity. Inspired by nearly a century of world-changing innovation­s, Volvo

 ?? VOLVO PH PHOTO ?? Volvo Philippine­s marketing head Chris Lee Yu (left) and Swedish Ambassador Harald Fries pose beside the Volvo XC60 during the celebratio­n of Swedish National Day.
VOLVO PH PHOTO Volvo Philippine­s marketing head Chris Lee Yu (left) and Swedish Ambassador Harald Fries pose beside the Volvo XC60 during the celebratio­n of Swedish National Day.

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