The viral campaign that got more bang for its bucket
FOUR years ago, the “ALS Ice Bucket Challenge” took the world by storm and catapulted a little-known disease to stratospheric popularity. Social media played a crucial role in this campaign and until now, media marketers are still trying to replicate its impact.
But like all things that happened organically online, this seems like that one lightning of an idea that never strikes twice. Or can it?
On July 15, 2014, Charles Kennedy, a professional golfer from Florida, was nominated by a friend to pour a bucket of ice water over his head. Dumping ice cold water over another person is common in sports. But this time, Kennedy dared his sister Jeanette and vowed to donate money to the ALS Association for Simplicity is key because most consumers, who already have a short attention
to understand a message. Remember to always keep it simple.
2. It was fun and easy
One of the reasons this campaign went viral was because it gave everyone – the participants and the audience – a chance to get a good laugh out of it. It was just oozing of good vibes all over. Humor is always a good ingredient to add for viral success cross-platform exposure made sure that different audiences from various social media platforms are aware of the campaign. Remember, various platforms have