If you don’t transform, prepare to be disrupted!

digital promotes customer en gagement in support of demand

erations are optimized to meet the demand of individual market segments or customers.

The rise of digital transforma tion follows from the fact that the challenges to every company are growing and accelerating, Pabellon explained. There is more competition now as new

Globalization demands

that cal players but also with rival multinationals. Exporters have to deal with changing regulations in other countries having to adapt to different laws and guidelines with each foreign customer.

The trend towards disaggrega tion wherein a company focuses on its core competence and sub contracts the other stages of delivering a product or service to

ity to the supply chain. On the other hand, disintermediation enabled by eCommerce allows the manufacturer or producer to reach its customers directly, cut ting the middleman out of the distribution channel.

Pabellon noted that the ca pacity to adapt to change or even predict where the winds of change are headed has led to the establishment of extraordinary global companies. There’s Uber, the world’s largest transportation enterprise that does not own any vehicle. Airbnb, the largest ac commodation provider, owns no real estate. The most dominant

not provide content. Alibaba Group, the most valuable retailer, does not have inventory.

Drawing lessons from research data, Pabellon said Digital Trans formation will still bring remark able advantages to less visionary

companies are growing at an av

that use objective data make better decisions than the competition.

Companies with high forecast ing accuracy realize 15 percent less inventory, 17 percent more accurate business and 35 percent

in industries where margins are thin, carrying inventory is costly and cash still remains a valuable resource to any going concern.

Big data, a major aspect of a