SAMSUNG ELECTRONICS TAKES TOP SPOT IN ASIA

SAMSUNG Electronics has been named the best brand in Asia in 2018 for the seventh year in a row, according to results from ‘Asia’s Top 1000 Brands’ annual online survey conducted by Campaign

Nielsen.

The ranking — which aggregates views from across 17 major prod uct categories including automo

tronics — is based on consumer insights and offers a clear measure of the most highly regarded brand names today.

“Samsung is extremely hon ored to be receiving this award once again — the award is an indicator of our consumers’ sup port towards us and the products and services that we offer,” said Steve Lee, president and chief executive of Samsung Electron ics Southeast Asia & Oceania. “As we continue to grow as a brand, Samsung remains committed to continuously in novating towards creating new possibilities and experiences for our consumers through our products and services.”

The study explores consumer attitudes in 13 markets: Australia, China, Hong Kong, India, Indo nesia, Japan, Malaysia, the Philip pines, Singapore, South Korea, Taiwan, Thailand and Vietnam. To ensure an accurate representa tion through this study, the survey targets age, gender and monthly household income to establish a balanced survey landscape.

Samsung is constantly working toward a better tomorrow and to remain Asia’s top brand. Address ing evolving consumers’ needs and wants is essential in helping Sam sung pave the way as a forerunner of the industry, with community engagement being an integral part of maintaining the rapport Sam sung has with the communities it is involved in.

Every year, Samsung invests around $14 billion in Research & Development to ensure that they are at the cutting edge of innova

works in R&D and this dedication allows Samsung to remain at the top of their game, with their recent

pursuit of excellence Samsung pursues.

By harnessing its global network and innovations, Samsung wants

embed themselves within the com munities in which the company operates in. Samsung measures success not only by business achievements, but also by how well they serve and improve these communities.

In Southeast Asia & Oceania, Samsung creates social value by lending their expertise and supply ing technologies to communities in need. Believing that education is the seed of innovation, Samsung is helping students take advantage of a smarter approach to education. By collaborating with government

organizations and vocational insti tutions, Samsung has established more than 170 Smart Schools and 26 Tech Institutes across the re gion. These programs give students an enhanced learning environ ment with technology, and provide