The Manila Times

Lenovo Opens 20th Concept Store in PH

- IRA JAMES

LEADING PC manufactur­er Lenovo recently opened its 20th concept store in the Philippine­s and the second one in Cebu City,

Center Cebu.

The one-stop PC shop features a wide range of Lenovo products including notebooks, laptops, and desktops–each is designed to cater to different lifestyles and tech needs of growing market segments.

“We are committed to make our innovative tech products more visible and accessible to the public, especially in key cities. Lenovo is set to open more concept stores all over the Philippine­s to deliver

to today’s discerning buyers,” said Michael Ngan, Lenovo Philippine­s country general manager.

“Though we are in an increasing­ly digital world, in-store experience­s still play an important part in the buying process. People still want to touch and try the products before purchase. Through our well-curated stores, we give visitors the opportunit­y to experience the features of our products and at the same time to discover what suits their lifestyle and needs,” Ngan added.

Taking the lead in the global PC and smart devices market, Lenovo continues to showcase the latest game-changing products to the public. Lenovo has been the only player consistent­ly introducin­g new form factors and experience­s. Recently, Lenovo launched Legion, its own line of powerful gaming laptops and desktops. Meanwhile, its recent investment in the AI market Star Wars: Jedi Challenges– an augmented reality (AR) device made in partnershi­p with Walt Disney, includes a smartphone­powered AR headset, a lightsaber controller, and a tracking beacon.

Lenovo is set to expand to other key cities and major provinces.

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