Viber built a better digital space for its users

the world’s leading user analytics platform, in partnership with global messaging app Viber, has increased overall retention and time spent in-platform for its one billion users worldwide thanks to an insights-driven product development approach. This, as Rakuten Viber has continuously worked towards building a better platform by introducing innovative features that cater to its users wants and needs.

“What keeps users coming back to Viber is the fact that it’s a fun and seamless platform that keeps them feeling connected with their loved ones and favorite brands.,”

manager at Viber.

“I want to create products that help people make more meaningful connections, and I look to been able to increase overall

one billion users. The Viber team understood that user behavior patterns were foundational to product changes and gave users the most useful and relevant chat options, so they would have different ways to communicate with their friends, family, brands, and personalities.

order of business: cultivate a crossplatform environment that helps people connect with their loved ones around the world,” said Odes.

- rently twenty percent larger than today’s social networks and are also ripe environments for brands to apply unique strategies for users to connect with them in a more engaging, authentic, and direct