Caltex, RRC mark 3rd anniversary
CALTEX, marketed by Chevron Philippines, Inc. (CPI), and Robinsons Rewards Card ( RRC), celebrate three years of partnership for a customer loyalty program with a limited edition Justice League collectibles promo that may be redeemed until Oct. 15.
A loyalty card of the Robinsons Retail Holdings, Inc. ( RRHI), RRC continues to bring more value to Caltex and Robinsons customers with its variety of fuel and shopping rewards through customer loyalty program.
Patrons can earn points online and use them to redeem grocery, fuel, and other perks, with multiple options for members changing the country’s customer- loyalty landscape.
The promo gives customers of the two brands the opportunity to reach out to both the young and young-at-heart through its limited and exclusive collectibles.
Millennials, in particular, have been a significant market for both Caltex and Robinsons. Their desire for travel and shopping make them the ideal patrons for the two brands’ loyalty program.
“This tie- up has increased customer loyalty and encouraged our customers to keep coming back to our brands,” Robina Gokongwei- Pe, president and CEO of RRHI, said in a statement. “We look forward to more fruitful years with Caltex.”
Louie Zhang, country chairman of CPI, expressed gratitude for the partnership, saying, “Our customers can expect bigger and better things to come as we go deeper into our alliance with Robinsons.”
Aside from the exciting gifts and rewards, RRC members get the five key benefits of Caltex with Techron, including maximized power, better fuel economy, smoother drive, lower emissions, and reliable performance.