Officials, employees undergo strategic marketing workshop

A TWO- DAY Strategic Marketing training-workshop through the Product Standard Development Department was conducted to enlighten PCSO officials and employees about marketing strategies on how to promote the products to different target clientele.

Held at the Legend Villas on September 3 and 4, the pros and cons were carefully sifted based on the captive market’s socio-political-cultural environment, technological and natural environment on top of their economic status.

Resource speaker, LEADS Management Consulting managing director Carmelita Walton, cited various techniques on how to approach the target market.

Each participant was required to submit individual post-training report which includes the significant learnings derived from the seminar and how it can be applied to present job; different skills acquired and its relevance in improving one’s performance; and recommendation on the applicability of the seminar to other concerned professionals in relation to their function.

(Seated from left) Mindanao Department manager Gloria Ibañez, NCL Department manager Laila Galang, NCR Department manager Josefina Aguas, AGM for Branch Operation Sector Remeliza Gabuyo, LEADS Management Consulting managing director Carmelita Walton, STBR Department OIC-manager Irma Guemo, and Visayas Department manager Federico Damole together with employees from Product Standard Development Department, Gaming Department and Corporate Planning Department.