ABS-CBN launches in­door amuse­ment park

Manila Times - - Corporate News - LISBET K. ESMAEL

ME­DIA and en­ter­tain­ment gi­ant ABS- CBN has strength­ened its con­sumer busi­ness port­fo­lio with a new in­door amuse­ment park at the Ayala Malls Tri­noma in Que­zon City.

Sit­u­ated in a 1,400-square me­ter area at the mall, Stu­dio Ex­pe­ri­ence or Stu­dio XP is tar­geted at Filipino fam­i­lies and the mil­len­nial mar­ket given its stu­dio fea­tures and dig­i­tal in­no­va­tions.

ABS- CBN read­ied 15 at­trac­tions for vis­i­tors to recre­ate the stu­dio ex­pe­ri­ence of con­tes­tants and staff of its pro­grams such as “The Voice”, “Minute To Win It”, “It’s Show­time”, and “Pi­noy Big Brother” to name a few.

The stu­dio is also equipped with an 80-seater 4D Ka­pam­ilya The­ater where vis­i­tors can play games us­ing tablets, watch 4D shows, and even get to watch a 4D pro­duc­tion of the net­work’s Sun­day mu­si­cal-va­ri­ety show ASAP.

The en­ter­tain­ment firm has also set aside space for ABS- CBN Store’s ex­clu­sive and lim­ited edi­tion mer­chan­dise.

“[ W]e’re able to serve the mar­ket the Kidza­nia was not able to serve here,” head of Kidza­nia Manila at ABS- CBN Cor­po­ra­tion Maria Rosario Bar­tolome told re­porters last week at the side­lines of the Stu­dio XP me­dia launch.

She noted they had al­ready re­ceived “a lot of in­quiries com­ing from schools.”

The new ven­ture, which opened to the pub­lic on Sun­day, is also bank­ing on the shop­ping mall’s strong foot traf­fic, Bar­tolome said.

The com­pany ex­ec­u­tive ex­pressed con­fi­dence that Stu­dio XP had the “power to be able to pull more peo­ple [in] be­cause of the at­trac­tions and the stars that we bring in the events.”

If Stu­dio XP proves to be a suc­cess, ABS-CBN could bring this con­cept to other real es­tate de­vel­op­ments across the coun­try, the com­pany said.

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