ABS-CBN launches indoor amusement park

MEDIA and entertainment giant ABS- CBN has strengthened its consumer business portfolio with a new indoor amusement park at the Ayala Malls Trinoma in Quezon City.

Situated in a 1,400-square meter area at the mall, Studio Experience or Studio XP is targeted at Filipino families and the millennial market given its studio features and digital innovations.

ABS- CBN readied 15 attractions for visitors to recreate the studio experience of contestants and staff of its programs such as “The Voice”, “Minute To Win It”, “It’s Showtime”, and “Pinoy Big Brother” to name a few.

The studio is also equipped with an 80-seater 4D Kapamilya Theater where visitors can play games using tablets, watch 4D shows, and even get to watch a 4D production of the network’s Sunday musical-variety show ASAP.

The entertainment firm has also set aside space for ABS- CBN Store’s exclusive and limited edition merchandise.

“[ W]e’re able to serve the market the Kidzania was not able to serve here,” head of Kidzania Manila at ABS- CBN Corporation Maria Rosario Bartolome told reporters last week at the sidelines of the Studio XP media launch.

She noted they had already received “a lot of inquiries coming from schools.”

The new venture, which opened to the public on Sunday, is also banking on the shopping mall’s strong foot traffic, Bartolome said.

The company executive expressed confidence that Studio XP had the “power to be able to pull more people [in] because of the attractions and the stars that we bring in the events.”

If Studio XP proves to be a success, ABS-CBN could bring this concept to other real estate developments across the country, the company said.