30,000 Filipino sellers participate in Lazada’s sale

A TOTAL of 430,000 Southeast Asian merchants, of which 30,000 are Filipino, participated in Lazada’s 11.11 Shopping Festival on Sunday that offered discounts of up to 90 percent on more than a million items, the e- commerce company said.

The online shopping platform declined to say how much it expected to generate from the one- day sale, but Carlos Barrera, chief operating officer of Lazada Philippines, told

over the weekend that his company recently upgraded its facilities in preparation for the event.

“We recently opened a fulfillment center in Davao and expanded the centers in Manila and Cebu. Our nextday delivery service has also been extended to cover a larger geographical area in Metro Cebu, the Philippines’ biggest retail hub outside of the National Capital Region,” Barrera said.

“Lazada’s logistics capabilities give us a unique advantage as we invest in our own infrastructure and fleet to reach a very high geographical coverage,” he added.

Malaysia- based iPrice Group had said Lazada continued to dominate the e- commerce market.

Citing third-party tracker app App Annie, Barrera said Lazada already registered 680 million visits as of the third quarter of 2018.

According to him, Lazada also has a strong “eLogistics ability.” The company currently operates 20 fulfillment centers in Southeast Asia.

“Lazada’s e-logistics ability to deliver to customers anywhere in Southeast Asia is our unique value proposition,” Barrera said.

“The fulfillment centers span more than 270,000 square meters with 16- plus million storage capacity and counting,” he added.

“We will continue to champion an approach based on trust, collaboration and shared technology, as no single entity will be able to keep pace with the rapid growth of elogistics in this region.”

“By doing this, we can provide better service, better cost and ensure capacity in an infrastructureconstrained yet highgrowth environment.”

ANNA LEAH E. GONZALES