SSI celebrates 30 years with the country’s most #PassionForward

PASSION has been the driving force of Stores Specialists, Inc. ( SSI) Group, a luxury retailer in the Philippines. For 30 years, the company has tirelessly worked on bringing the best of lifestyle to the country through its curated selection of brands from all over the world.

As it celebrates a new milestone, SSI has launched the “The Curated Life” campaign earlier this year; with the aim to inspire, enable, indulge, and rally its consumers to pursue a life well- lived. More than just a campaign, The Curated Life is anchored on passion in particular, for living to the fullest and striving only for the best.

The launch of the # Passion- Forward campaign also showcased a photo exhibit by recognized industry photographers Mark Nicdao, Kai Huang, and Cyrus Panganiban, together with photographer hobbyists Kyla Olives, and film director Paul Soriano.

Among the 30 celebrities featured in the campaign is industrial designer Kenneth Cobonpue who brings Filipino artistry and ingenuity to the global fore through his designs.

He says, “I think people value experience and self- expression now more than ever. There is a greater appreciation for things that have an attachment to social responsibility with design at its core – like slow fashion,

Industrial designer Kenneth Cobonpue, one of the 30 celebrities featured in “The Curated Life” campaign of Stores Specialists Inc. that’s celebrating its 30 years in the industry.

zero waste products, and naturally made furniture.”

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