GrabBae brings Valentines’ heart’s day kilig to Manila and Cebu
WITH the success of the GrabBae promo for the past two years, many girls got the chance to be serenaded by cute drivers for Valentine’s Day, the transport shared-services company has decided not only to bring it back but to also bring it several notches higher.
Grab Philippines President Brian Cu announces, “GrabBae was a big hit in 2018, as we were able to engage our customers more while providing a good source of happiness and kilig for many of our users. It is for this reason that we have decided to bring this initiative back and expand it even more in Metro Manila to integrate our kilig initiative to our other services such as GrabCar, GrabShare, GrabFood, and GrabExpress, and introduce GrabBae to Metro Cebu this year.”
Kilig through traffic
This year, Fifty GrabBaes will spread kilig for everyone from February 12-14. In Cebu, 20 charming GrabBaes will capture the hearts of Cebuanos with their kilig-inducing personality and talent. Sending someone a GrabBae surprise is easy. Grab consumers simply need to redeem GrabBae promo codes worth 143 points on the GrabReward’s catalogue up to February 14.
Thirty Kilig cars — GrabCars that are specially designed with colorful and charming skin— are out to bring their own brand of romance to their passengers in Metro Manila. On February 14, random lucky passengers who will match with the drivers of the Kilig cars will be treated to a free ride and P200 worth of GrabCar, GrabFood and GrabExpress promo codes.
To bring more kilig to passengers, GrabCar driverspartners are also encouraged to join the special KaGrab In-Car Valentine’s Design Contest that challenged them to decorate the interiors of their vehicles.
GrabRewards is also joining the Valentine’s party with discounts coupons and freebies from SM Cinema, Mrs. Fields Cookies and Toblerone. For only 1,430 GrabRewards points, Grab consumers can redeem a P250-discount coupon for SM Cinemas from February 8 to 10, a free Mrs. Fields cookie from February 8 to 14, and free Toblerone 100mg at any 7-Eleven store from February 8 to 14.
Online to offline experiences
Through initiatives like these, Grab wants to bring customer engagement and experiences to more than safe rides and reliable delivery services. “These initiatives are reflections of our vision of bringing our a-game to the next level. Our goal is to bring consumers closer to what matters to them through better daily services and rewarding experiences. Expanding our kilig initiative for the love season this year beyond the usual GrabBae to include our daily essential services shows our commitment to our users to going beyond what is expected of our services and create cities where people experience services better every day,” Cu says.
He believes that bringing services beyond the ordinary is always good for business. “It creates a culture of trust and loyalty from users, thereby increasing the frequency of their usage of our services. Grab has successfully transitioned from being a transport platform that aimed to change the way people move to a very reliable everyday super app that addresses the daily essentially needs of Filipinos.”
Grab Philippines’ goal is to not just provide their services to more users, Cu adds. “We want to make them more rewarding and reliable through innovations and a clear knowledge about our local market. Grab, as the leading online-to-offline platform in Southeast Asia, continues to improve our processes and technology, while putting high value in local context, to serve our customers better every day.”