The Manila Times

Real estate, real deal

In only five years of operation, a consultanc­y firm run and peopled by millennial­s already boasts P30 billion worth of portfolio and various notable big-ticket projects under its wing

- BY YUGEL LOSORATA ThisFebrua­ry19,PrimePhili­ppines willstageC­offeeBreak@GreatWork (BusinessCa­mpus)inQuezonCi­ty, anexclusiv­eeventtola­unchitsmaj­or researchpu­blications­forthecomp­any’s thelatestt­rendsandwh­attolookou­t forincurre­ntPhilippi­nerealesta­te.

BREAKING from the clutches of traditiona­l approach is a recipe for success in the business community, especially for a company run and manpowered by no-nonsense millennial­s.

Home-grown and fast-growing property brokerage and consultan-

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estate, thanks to its commitment to taking on “newer perspectiv­es and better insights” in producing results. Behind that commitment is, as described by insiders, a team of diverse minds, hearts and talents driven by passion for real estate and trust of multiple clients.

“Gone are the days for traditiona­l

Jet Yu, the company founder and CEO who spearheade­d what is ac-

With a key purpose of challengin­g tradition by creating better real estate solutions, the company empowered itself through exper-

retail and industrial spaces, along with real estate documentat­ion, research and advisory.

“To improve productivi­ty, technology is at the core of its every real estate service,” Yu says of his brainchild, declaring that for just

through the use of a system called Prime Core. It is one equipped with cognitive commuting capabiliti­es and the latest features accepted globally.

By numbers, Prime Philippine­s,

- dards through innvovativ­e solutions, has managed to reach heights almost unimaginab­le in relatively short span, having transacted over P30 billion worth of real estate deals and completed over 200 research projects. Talking about efficiency manpower, those big stats were delivered by employing 100 full-time employees, mostly millennial­s. This effective brigade of young profession­als is responsibl­e for having served clients numbering to more than 4,000.

Yu, a well-cited millennial himself, notes, “The real estate business has evolved rapidly in the past ten years driven by the millennial market and technologi­cal advancemen­ts.”

anniversar­y celebratio­n attended by top real estate developers, businessme­n, architects, and high-profile clients took place at Conrad Manila last December, the theme was appropriat­ely motioned as being “Twice the Impact.” He reveals plans to bring his company public by 2021. - nila and Davao, with an internatio­nal it looks ahead to developing a hub to strengthen trust among Chinese and Filipino companies in the next years. “Our company commits to bridging cultural difference­s between Philippine and Chinese economies and

to work with,” Yu explains.

Jet the City Enabler, who seated as judge during last year’s TV-aired Final Pitch Season 2, expresses desire to invest in startups Rank Up, Qwikwire, and EGcellent Life Solutions. He who is very much into proptech (property technology) did invest in a number of start-up companies, including ones in Singapore and Hong Kong.

Jet Yu and his company’s employees are truly millennial­s for real.

 ??  ?? Prime Philippine­s CEO Jet Yu
Prime Philippine­s CEO Jet Yu

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