Real estate, real deal
In only five years of operation, a consultancy firm run and peopled by millennials already boasts P30 billion worth of portfolio and various notable big-ticket projects under its wing
BREAKING from the clutches of traditional approach is a recipe for success in the business community, especially for a company run and manpowered by no-nonsense millennials.
Home-grown and fast-growing property brokerage and consultan-
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estate, thanks to its commitment to taking on “newer perspectives and better insights” in producing results. Behind that commitment is, as described by insiders, a team of diverse minds, hearts and talents driven by passion for real estate and trust of multiple clients.
“Gone are the days for traditional
Jet Yu, the company founder and CEO who spearheaded what is ac-
With a key purpose of challenging tradition by creating better real estate solutions, the company empowered itself through exper-
retail and industrial spaces, along with real estate documentation, research and advisory.
“To improve productivity, technology is at the core of its every real estate service,” Yu says of his brainchild, declaring that for just
through the use of a system called Prime Core. It is one equipped with cognitive commuting capabilities and the latest features accepted globally.
By numbers, Prime Philippines,
- dards through innvovative solutions, has managed to reach heights almost unimaginable in relatively short span, having transacted over P30 billion worth of real estate deals and completed over 200 research projects. Talking about efficiency manpower, those big stats were delivered by employing 100 full-time employees, mostly millennials. This effective brigade of young professionals is responsible for having served clients numbering to more than 4,000.
Yu, a well-cited millennial himself, notes, “The real estate business has evolved rapidly in the past ten years driven by the millennial market and technological advancements.”
anniversary celebration attended by top real estate developers, businessmen, architects, and high-profile clients took place at Conrad Manila last December, the theme was appropriately motioned as being “Twice the Impact.” He reveals plans to bring his company public by 2021. - nila and Davao, with an international it looks ahead to developing a hub to strengthen trust among Chinese and Filipino companies in the next years. “Our company commits to bridging cultural differences between Philippine and Chinese economies and
to work with,” Yu explains.
Jet the City Enabler, who seated as judge during last year’s TV-aired Final Pitch Season 2, expresses desire to invest in startups Rank Up, Qwikwire, and EGcellent Life Solutions. He who is very much into proptech (property technology) did invest in a number of start-up companies, including ones in Singapore and Hong Kong.
Jet Yu and his company’s employees are truly millennials for real.