The Dulcinea tradition continues

GROUP of Companies; Marcelino Florete Jr., president and CEO; Fr.

Florete–Gorriceta, EVP—marketing and merchandising; and Susan Florete, F&C director and matriarch.

AS a legacy brand, Dulcinea has enjoyed a loyal following among diners who relish the familiar taste of traditional Spanish favorites, especially its iconic Churros con Chocolate. But, while generations of Filipinos have grown up with its time-honored offerings, there is now a new crowd of diners who want something more.

It was Mars Florete III, son of Dulcinea owner Marcelino Florete Jr., who came up with this innovative concept

- ment for his Ateneo MBA. Inspired by his brainchild, the talented Dulcinea team worked hard to put everything together. And today, after some re

at Megamall ready to serve the public.

Dulcinea’s loyal followers will be happy to note that Café Dulcinea is still more vibrant and has modern ambience. Café Dulcinea may be a leaner version of the old Dulcinea, but it remains true to the best and most beloved items on its menu.

While the classic Churros con Chocolate will still be its timeless

During the opening of Dulcinea Megamall (from left) Marcelino Florete 3rd, EVP, audit and finance F&C offering, it will also serve its most popular items like pastries, cream puffs, eclairs, silvanas and cakes. For its savory food selections, there will

y and paella (choice of Paella Valenciana, Paella Marinera, Paella Negra