Smart healthcare marketing propels Comm&Sense’s success
THE successful metal haul of content agency Comm&Sense Inc. in the recently held 17th Philippine Quill Awards is a testament to how emerging institutions in the healthcare industry can go head-tohead and win alongside the best local and international brands in the country.
Comm& Sense hit a milestone after it received its first Agency of the Year nomination in the prestigious Quill Awards, barely two years after the company joined the marketing communications competition.
The agency was shortlisted as among the best agencies this year after it won a total of six Quill Awards for the various campaigns it developed and implemented.
Five of the six Quills Comm&Sense won involved healthcare clients projects, namely ManilaMed’s #FeelBetter Campaign and Urban Health Media Campaign, Westlake Medical Center “Sabi ni Doc” Video Series, PhilCare’s Prepaid Healthcard, and PhilCare’s ActivNation Campaign.
ManilaMed’s #FeelBetter and Westlake’s “Sabi ni Doc” both won the coveted Quill Award of Excellence, which means these initiatives have attained the Global Standard for Communication Excellence set by the International Association of Business Communicators (IABC).
Apart from Westlake and ManilaMed, Comm&Sense also won another Award of Excellence for its “Plane and Simple” campaign for WCC Aviation School. Comm&Sense President Jaeger Tanco said that what the agency is most proud of with this year’s citation is the fact that its campaigns for healthcare clients were recognized for its creativity and effectiveness, worthy of being tagged for excellence alongside international and local brands.