#RCColaborate: We work as one to fight the Coronavirus
LIFE has drastically changed when the coronavirus swept the world. But if there is one good thing that emerged from this crisis is that it has brought out the philanthropic side of people and business organisations. One of the companies that immediately mobilized its resources is ARC Refreshments Corporation (ARC), the Philippine manufacturer and distributor of RC Cola products.
ARC has always been there to support the community in times of trial — be it man-made or natural disasters. ARC has been actively engaging in corporate social responsibility endeavors since 2012, churning out different programs that foster leadership among the youth and providing community support specially during calamities. Today, ARC heeds the call for a united front against Covid-19 with a series of events that aim to promote safety, inspire cooperation and encourage people to donate to Covid-related causes.
“As a wholly Filipino-owned company operating in the country, we have the responsibility in helping the community deal with the pandemic by generating awareness on the disease and encouraging people to follow the rules of the enhanced community quarantine (ECQ),” said James Loverio, ARC head for Marketing.
“If we all work as one, we will help expedite the flattening of the number of Covid cases in due time,” he added.
Thus born #RCColaborate, ARC’s umbrella advocacy that aims to empower Filipinos to work together in this unprecedented battle.
Foremost on its list of goals is to make Filipinos observe the rules of ECQ by staying at home. To make home quarantine not only bearable but meaningful and fun as well, #RCColaborate, through RC Cola Pvblic Jam, will feature live concerts of favorite Filipino artists in partnership with youth-oriented We the Pvblic social and entertainment media website. Influencers such as Dani Baretto, Chef Miko Aspiras, and Rizza Diaz also lent their voice in promoting the campaign.
Last Sunday, the campaign kicked off with Yael Yuzon of Spongecola serenading Filipino netizens around the world with his classic songs. More than that, he also interacted with more than 718,000 live viewers by sharing song-writing tips and acknoweldging their comments and messages. He also encouraged viewers to support the medical frontliners by donating to the Molecular Biology and Biotechnology (Diliman) Foundation, Inc via a specified gogetfunding account of Pvblic Jam.