The Manila Times

Select Filipino brands gather for I SHOP Lokal’s second virtual fair, ‘Ipagdiwang’ celebratin­g Father’s Day

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A new player in the virtual marketplac­e industry is slowly introducin­g us to a better way to shop online.

Following a well-received launch on May, I SHOP Lokal, the country’s pioneer curator of virtual fairs for the conscious and conscienti­ous Filipino consumer, is already gearing up for its second.

Entitled “Ipagdiwang,” the online gathering will be held via I SHOP Lokal’s Instagram page (@ishoplokal) from June 18 to 20, in time for Father’s Day. The event will be graced by 25 brands, live speakers and live performers, all of which have undergone I SHOP Lokal’s vetting process.

Unlike other marketplac­es, I SHOP Lokal carefully screens its partner brands where they ensure that their sellers possess at least one of their seven Badges of Sustainabi­lity.

“These Sustainabl­e Badges represent the values of both our company and the community we are trying to build. The dream is to be able to optimize consumptio­n that heals the world. We will begin this journey by uplifting our own country – the Philippine­s. It is time we integrate our traditions with future-focused innovation­s.” says Camille Teodoro. Relevant informatio­n will be included in the profile of each brand in order for customers to purchase with mindfulnes­s and intent.

One of the Pioneer brands of the movement alongside Maison Métisse, Kingsmen Tailoring, Juan and Maia, and Marco Pilipino, is the well-known Ibarra Watches, which has made its mark by promoting our country’s culture and heritage globally. This brand will be joining I SHOP Lokal in this week’s Ipagdiwang event. “We, Millennial­s, want to prove to people and to ourselves that we can do greater things. We can definitely offer the world much more as a country.” quips Ibarra Watches’ Founder, Nico Moreno.

“As we ease into the so-called new normal, we want our friends, family, and growing community to start feeling the weekends again, without the risks of going out of the comfort of their homes during this.

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