The Manila Times

Globe myBusiness strengthen­s support for local SMEs to adapt to ‘new normal’

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WHILE the term micro, small and medium enterprise­s (MSMEs) may suggest that the industry is little in size, they play an important role in the Philippine economy. In 2019, the Department of Trade and Industry (DTI) noted that it accounted for 99.56 percent of total businesses in the country and was able to generate 4.9 million new jobs.

“It’s undeniable that MSMEs play a crucial part in today’s society. It allows entreprene­urs to become financiall­y independen­t and in turn, create livelihood to millions of Filipinos across the country. Globe myBusiness is tapping on the power of technology to make sure local MSMEs are digitally equipped and connected amid the ‘new normal’ brought on by the Covid-19 pandemic,” shares Celeste Porto, Globe myBusiness marketing head.

Globe myBusiness has hosted a series of learning sessions through Globe myBusiness Academy. On June 25, there will be a special edition of the virtual Business Consultati­on Caravan via Zoom to help MSMEs adjust and navigate through new ways to do business in the new normal. This exclusive caravan will also include one-onone consultati­ons with industry experts on how to continue their businesses despite the economic downturns brought by Covid 19.

These exclusive Saludo SMEs offers are available until July 31.

Through these efforts, Globe myBusiness hopes to honor and support MSMEs, including their passions and successes, contributi­on to the nation, and most importantl­y, their resilience and recovery to cope with and excel in the new normal.

Stay tuned to the official Facebook page of Globe myBusiness for updates and other activities for Saludo SME.

 ??  ?? Globe Saludo SMEs campaign logo
Globe Saludo SMEs campaign logo

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