The Manila Times

Mekeni augments distributi­on network

-

MEKENI Food Corporatio­n was one of the first to offer delivery service among food manufactur­ers at the start of the lockdown period.

Called Home2Home, the program enables customers to purchase quality food from the safety of their homes through online ordering for Metro Manila and Pampanga residents for a minimum order of P500.

However, customers who have limited budgets, Mekeni has been partnering with local government units to bring Home2Home to them via Mekeni’s Mobilengke for retail packs.

Also through its reseller program, Mekeni has been tapping external distributo­rs and dealers to augment its distributi­on network for bulk orders, especially for areas not covered by Home2Home.

There is also the Me-Kita Employee Selling Partnershi­p Program, which was inspired by the company’s humble beginnings as a small business that was set up by two public school teachers to augment the family’s income. Under this program, Mekeni employees and their family members can avail products at a discount and earn additional income when they resell the products at market value.

Mekeni has also come up with a new line of products aimed at providing enterprisi­ng Filipinos with a viable source of income. Called Bayani, it the company’s Mekeni’s line of frozen street food products catering primarily to microprene­urs, particular­ly those who operate neighborho­od food carts and stalls. This line includes Filipino favorites such as siomai, squid balls, fish balls, kikiam, and siopao, to name a few.

These@three@offers@are@a@manifestat­ion of the company’s commitment to continuous­ly give back to the community to whom they owe their success. They are Mekeni’s way of empowering others so they can get back on their feet, especially during a crisis when it is

Newspapers in English

Newspapers from Philippines