CIS Bayad Center welcomes new CEO
CIS Bayad Center Inc., the biggest and widest multichannel payment platform in the Philippines, has named Lawrence Ferrer as its new chief executive officer (CEO) and president.
Lawrence replaces Manuel Tuason, who has retired after 15 years of being at the helm of Bayad Center, growing the company’s network of stores, strategic partners, franchise businesses and digital presence.
Now, Ferrer holds the reins in leading the company into the digital era. He brings with him a wealth of experience and solid expertise, honed from more than two decades of immersion in the fields of telecommunications, financial technology and banking.
Throughout his career, he has championed and supported gamechanging innovations being used by many Filipinos today. He led the product and business development of game-changing fintech such As the Smart as Smart new Padala CEO Money, and and president, PayMaya. Smart Eload, Ferrer aims to steer the company towards continued expansion and digitalization. “As the most trusted payment authority in the country, it is our mandate to serve the everevolving he said. needs of our customers,” Currently, Bayad Center has 39,000 payment touchpoints nationwide, handling more than 10,000 transactions daily. Its portfolio of services has grown to include not just bills payment but also domestic and international remittance, insurance sales, medical reimbursement, ferry and airline ticketing, ATM cash withdrawal, loan disbursement and more. The company works tirelessly to provide customers with greater accessibility, convenience and security.