Pilmico-Tesda webinars provide learning tools amid pandemic
IN partnership with the Technical Education and Skills Development Authority (Tesda), Aboitiz food business unit Pilmico Foods Corp. leveraged its digital preparedness to bring baking and cooking lessons for home bakers and small bakery business owners through Facebook and Zoom.
The Pilmico-Tesda “Bake/Cook with Chef Webinar Series” is a free, online avenue for learning and skills development for Pilmico customers, including aspiring entrepreneurs.
“Despite the difficulty that Covid-19 brought on a global scale, now is the time for innovation to take over and create solutions that will help sustain the food value chain,” Pilmico Vice President for Brand and Marketing Joeben Gamatero 2nd said. He also serves as the head of the company’s
Corporate Social Responsibility (CSR) group.
Tesda believes the webinar series could be one of the solutions to address the unemployment woes of the many Filipinos affected by the community quarantine.
“Time and again we have proven the resilience of Filipinos, but in this kind of situation everybody needs to be innovative to provide some kind of relief to Filipino families who are affected,” Tesda Acting Deputy Director-General Lina Sarmiento said in her keynote speech during the launch of the webinar series.
Innovation is one of the core values of the Aboitiz Group and all its strategic business units, and has long been ingrained in its practices. When the pandemic hit, the Food Group quickly shifted to online consultations to ensure the needs of customers and team members are constantly met, in preparation for the “new normal.”
The webinar series, which started in April and officially launched on May 26, airs on Zoom and Facebook thrice a month. Hosted by Pilmico’s Flour team, it features Pilmico chefs and technical experts from Tesda, with live baking or cooking demonstrations.