SIMPLY, SON YE JIN
Postpaid telco division unveils ‘CLOY’ leading lady as Smart Signature’s face
AFTER capturing the hearts of Filipinos with her hit K-dramas, South Korean superstar Son Ye Jin — best known as Yoon Se-Ri in “Crash Landing On You” — has finally made her mark in a local endeavor as the new face of Smart Signature, the postpaid brand of mobile services provider Smart Communications, Inc.
The big announcement this week came two months after PLDT’s wireless subsidiary launched its “Simple, SmartAko” campaign, featuring her leading man in “CLOY,” Hyun Bin, which set off a strong clamor for Smart to bring Son Ye Jin under its fold and closer to her Filipino fans.
Signature brand
“Son Ye Jin’s appeal is undeniable among Filipinos who have been swept by the Korean wave, and we are thrilled to fulfill their wish. This is one way of supporting the Hallyu passion of our customers, who put their trust in our network so they can binge-watch the latest Kdramas, stream K-Pop hits, and stay updated on their K-idols online,” said Jane Basas, Smart’s Senior Vice President and Head of Consumer Wireless Business during the actress’ endorsement launch via Facebook live on August 3.
“More than this, we know Son Ye Jin — being the modest person that she is when we met her — embodies
the Smart Signature brand as it simplifies the postpaid experience so customers can make their mark in their career or passion,” she adds.
Perfectly depicted by Basas, the Korean Superstar humbly said during her Q&A from Seoul, “As an actress, I am always grateful for having a platform to entertain and touch the lives of others through my craft. I thank Smart for giving me a way to specifically reach out to my Filipino fans and inspire them to make a mark in whatever path that they have chosen. I wish to see you all soon.”
‘Simple. Smart Ako.’
In Smart’s latest TV ad, Son Ye Jin confidently rides a motorcycle and navigates the city through the fast lane, alluding to the prioritized, worry-free, and elevated lifestyle that Smart Signature provides its customers, powered by the country’s fastest mobile data network. The ad also powerfully ends with Son Ye Jin affirming, “
“‘ gave us a clear guiding principle when it
Simple.SmartAko.” Simple,SmartAko’ comes to serving our customers — that is, to make amazing experiences and cutting-edge technology simple and accessible to every Filipino. We are embracing this same approach as we commit to simplifying the postpaid experience so our postpaid customers can enjoy a Signature lifestyle,” said Alfredo Panlilio, Smart President and CEO and PLDT Chief Revenue Officer.
But no matter how simple it is to avail of this postpaid service, Smart Signature prioritizes its subscribers in getting get first dibs on new technology and mobile innovation as well as the latest digital content. The recent launch of Smart 5G as a commercial service is proof of this as the initial phase covers provision for all Smart Signature customers, who can now enjoy blazing-fast data speeds on Smart 5Gcertified devices at select Smart 5G spots in Metro Manila.
With its well-designed plans, Smart Signature also keeps postpaid subscribers worry-free when it comes to connecting with family and friends, or staying online for work, play, or entertainment. Smart Signature caters to different lifestyles by offering SIM-Only or Device Plans that come in S, M, L, and XL. Each plan features generous data inclusions starting at 5 GB for only P999 per month to up to 60 GB for only P2,999 per month, so customers can go from virtual work meetings to streaming the latest K-dramas on their phone with ease.
Smart Signature also delivers an elevated lifestyle for loyal customers, who can enjoy perks and rewards through points earned via MVP Rewards, among other unique experiences and privileges awaiting subscribers throughout the year.
Fastest speed
With President Rodrigo Duterte’s State of the Nation Address calling on telecommunication companies to beef up their services, Smart Signature proudly conveyed during Son Ye Jin’s launch that the postpaid brand is powered by Smart LTE. The executives present — who besides Basas and Panlilio were comprised of Shing Dimagiba, Head of Postpaid Marketing at Smart and Ramon Isberto, PLDT and Smart Public Affairs Head — emphasized that this connection has been recognized by third-party analytics firms as the country’s fastest mobile data network.
Ookla, the global leader in internet testing and analysis, cited Smart as the Philippines’ Speedtest Awards Winner for mobile network speed during Q1-Q4 2019. To win this award, Smart achieved a Speed Score of 17.40, with average speeds of 19.62 Mbps for download and 9.45 Mbps for upload.
On the other hand, Opensignal, an independent mobile analytics firm, reported in its April 2020 Mobile Network Experience Report for the Philippines that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, Voice App Experience, Games Experience, and 4G Availability.
Rounding up the presentation of Smart Signature, Son Ye Jin, finally put into four words why the telco developed a plan for a signature lifestyle: “Mahalkokayo, Smartees!” Logontosmart.com.ph/signature Koreanactress’endorsementand thepostpaidplan’sservices.