DoT encourages ‘think out of the box’ stance

“IT’S a new world out there and we have to think out of the box if we want to go back to business as usual.”

This was the call of Tourism Secretary Bernadette Romulo-Puyat to stakeholders as the tourism industry explored ways to recover in a safe and sustainable in the post-pandemic scenario.

“We need a different approach to business-as-usual if we hope to revive our tourism industry as we enter a new world,” she said in the first installment of the online Leadership Excellence Series 2020 of the Department of Tourism (DoT).

Themed “Recharge and Revitalize,” the two-hour learning session tapped two of the country’s business thought leaders and speakers, Francis Kong and Josiah Go, to impart strategic planning leadership and expert coaching.

The objective was to help tourism stakeholders create recovery plans, restructure their products and services and optimize human resources to enable them to cope with the impact of the pandemic.

Puyat said the DoT had been conducting online learning courses to support stakeholders since the early months of the quarantine implementation. That, she said, is in addition to the Tourism Response and Recovery Plan (TRRP), and health and safety guidelines for various tourism establishments and operations to follow under the new normal.

“Courses like these seek to retool and reskill our stakeholders and tourism workers in preparation for when tourism activities are restarted,” Puyat explained.

Go, chairman and chief marketing strategist of Mansmith and Fielders Inc., presented strategies that businesses must apply to become more resilient in a postpandemic time, which includes the adoption of new market segmentation strategies.

Kong, president of Success Options Publishing Company and FunWorks Inc., shared ideas on how businesses can restore confidence among clients and employees alike.