Lamudi, RLC Residence raise the game with smart living
AS Robinsons Land Corporation (RLC) strengthens ties with leading real estate partner Lamudi, the property giant launches its new residential brand, RLC Residences, leveraging Lamudi’s 7 million monthly page views to gain unparalleled visibility in the market. The partnership ushers in a new period of working on various digital marketing initiatives and exclusive features on Lamudi to make projects more accessible to property seekers in the digital age.
As part of the residential developer’s future plans for the next five to 10 years, it is consolidating its three divisions — the Residences, Luxuria and Communities — into “a single and meaningful brand.” RLC Residences Business Unit General Manager Henry Yap says this is an initiative “driven by our goal to craft a unified force that will take the residential division to greater heights.”
Through RLC Residences, the company aims to deliver a seamless customer journey for clients given the simplified structure and merging of resources. Embodying the company’s brand pillars, “Raise, Live, Connect,” RLC hopes to help property owners embrace the future of real estate.
Diving into RLC’s brand pillars, “raise” is about raising the game, elevating the design and quality standards of new residential developments by RLC Residences. “Live”
refers to smart and productive living while “connect” is about enabling homeowners to connect with loved ones in a convenient manner.