‘Mister Donut on Wheels’ now offered to franchisees

MISTER Donut has launched an innovative franchising package, dubbed “Mister Donut on Wheels,” that will expand the doughnut chain’s reach to provincial areas where it has no existing stores yet.

Cherryl Carino, franchise management head at Mister Donut, said entrepreneurs in Zambales, Ilocos Sur, Aurora Quezon, Cebu, Leyte and Zamboanga may now start a “Mister Donut on Wheels” business that has been proven to be profitable even in the time of community quarantine.

“Before the pandemic, “Mister Donut on Wheels” is just complementary to a franchisee’s physical store. On a daily basis it goes from one community to another to conduct selling activities,” Carino shared. “When quarantine protocols were implemented because of the Covid-19 pandemic, Mister Donut on Wheels became relevant as an independent business format because of its capacity to go where customers are and sell doughnuts, baked goods, coffee mixes, bottled water, and frozen meal items that are ready to cook or ‘just heat & serve meals’ in areas where people have limited mobility.”

The P650,000 franchise cost includes the discounted franchise fee of P54,000, signage and murals, equipment, permits and other documentation, and fabrication. The franchisee will need to procure a second-hand multicab or L300 van separately.

“Availees of the Multicab and L300 Mister Donut on Wheels franchise package can also opt to upgrade it to a fleet franchise. The franchisee can station the multicab or L300 van-type Mister Donut on Wheels in the market or other areas with high foot traffic. To widen the coverage, the franchisee has the option to set up another Mister Donut on Wheels either on a trike, e-bike, racal, or buddy trailer, which can go around the communities. No additional franchise fee will be charged for these complementary types of Mister Donut on Wheels,’” Carino said.