Globe’s #OneGlobeVsCovid campaign wins bronze at PR Awards Asia
GLOBE Telecom’s #OneGlobeVsCovid campaign brings home the bronze award for Best Crisis Management Strategy at the recently concluded 2021 PR Awards Asia. Globe was the only Philippine company to be shortlisted in the prestigious regional award-giving body.
Given its purpose of treating people right to create a Globe of Good and recognizing the significant role it plays as a telco, Globe immediately mobilized all facets of the business to deliver assistance and innovative service to its customers at the height of the pandemic.
The #OneGlobeVsCovid campaign activated all the resources of the Globe ecosystem from mobile and broadband services, digital finance, telemedicine and more to assess, understand and respond with viable solutions for Filipinos and their immediate needs. In a short amount of time, Globe’s products, services and programs, across the board, were reprogrammed and communicated through Globe’s digital and public-relations efforts. These included revamping and coming up with compelling customer offers, empowerment programs, educational content and heartwarming messages of hope purposeful actions that signify Globe is one with the Filipinos in going through and conquering the new normal.
Globe ramped up connectivity services by upgrading additional data allocation of existing promos, bill extensions for customers and waiving data and call charges to give customers access to local government units (LGUs) and Covid-related hotlines. Globe also provided free unlimited WiFi in 74 hospitals, 21 LGUs, and 110 supermarkets and groceries nationwide.