Good food meets great taste in new grocerant
IN recent years, the concept of the “grocerant” has gained significant traction in the food industry. It may be a recent addition to our culinary vocabulary, but grocerant has been reshaping the way people approach both grocery shopping and dining out. A portmanteau of “grocery” and “restaurant,” grocerants offer a seamless fusion of these two worlds, creating a one-stop destination that caters to the diverse needs of modern consumers or those people increasingly seek efficient solutions for their busy lifestyles.
Joel’s Place, nestled in the vibrant heart of Makati, embodies the essence of the grocerant phenomenon. More than just a place to procure fresh produce and essentials, it is a culinary haven that promises an elevated experience for all senses. Here, the traditional boundaries between grocery shopping and dining dissolve, giving patrons the opportunity to explore and discover exciting offerings in a warm and welcoming setting.
Helmed by President and CEO Donnie Tantoco and COO Christopher Tantoco, Joel’s Place embodies the Rustan Group’s commitment to making everyday luxuries accessible within a friendly, joyful, and contemporary Filipino setting.
“The food market is evolving as consumer habits change. Responding to the demand for convenient ways to meet the needs in our fast-paced society, grocerants have emerged as a revolutionary solution. At the forefront of this transformative trend is Joel’s Place, the most modern grocerant in the Philippines,” shared Donnie Tantoco, Joel’s Place President and CEO.
Joel’s Place’s modern and inviting ambiance sets the stage for a delightful journey through the world of food. Fresh produce, artisanal products, and international specialties line the shelves, inviting customers to discover new flavors and expand their culinary horizons.
As visitors wander through the aisles, their senses will be awakened by the tantalizing aromas of freshly baked bread, simmering sauces, and fragrant spices, while the vibrant colors of fresh fruits and vegetables entice their eyes.
The interior design takes inspiration from a gastronomic gallery, aiming to celebrate food in an artistic and visually captivating manner by seamlessly blending aesthetics and gastronomy. Situated at The Proscenium Retail Row in Rockwell Center Makati, the inaugural site spans more than 800 sqm. and is positioned to become a hub, fostering a community united by a shared passion for food culture. Explore the aisles filled with gourmet delicacies like Martiko Bloc de Foie Gras de Pato, a premium duck foie gras block renowned for its exceptional quality; or Dok Dall’Ava Prosciutto Bone-In Leg, highly regarded for its delicate flavor and attention to quality, as Dok Dall’Ava only produces 30,000 hams a year to focus on ensuring a higher quality of meat.
Also delight in Filipino culinary treasures like Pako (Fern), a type of fern commonly consumed as a vegetable, or Prime Organics’ Adlai, a delicious, versatile grain rich in fiber. Savor the artistry of artisanal jams and preserves like The Fruit Garden’s Jams, made with the freshest and richest fruits in the Philippines.
Joel’s Place is more than just a grocery store; it’s a place where food retail and food service seamlessly converge. The store’s menu features a wide selection of ready-to-eat dishes prepared with fresh, locally sourced ingredients.
For a taste of global flavors, savor the Beef Yakiniku Skewers or embark on a culinary journey with the Adlai Seafood Paella, where Spanish flavors meet Filipino flair in a unique and flavorful fusion.
Indeed, Joel’s Place is more than just a place to shop and eat; it’s a place to gather and connect with others. Joel’s Place is open daily from 9 a.m. to 9 p.m. located at the G/F The Proscenium Retail Row, Estrella St., Rockwell Center Makati. Watch out for its second location at Rustan’s Makati, Ayala Center.