Metro Retail Stores nurtures local entrepreneurs
FACED with the evolving role of businesses in their communities, Metro Retail Stores Group Inc. (MRSGI) distinguishes itself as an advocate for local micro, small and medium enterprises (MSMEs).
The company’s “Bayanihang Metro Caravan” program not only underscores its dedication, but also stands as a testament to forging lasting partnerships that create tangible benefits for local businesses and communities.
In collaboration with the Department of Trade and Industry, the caravan offers a platform for local MSMEs to showcase their products and talents.
The program is tailored to nurture entrepreneurship, encourage innovation and lay the foundation for a sustainable future. MRSGI envisions this initiative not just as a catalyst for economic growth but as a transformative journey intertwining commerce and community development.
According to the sellers that participated in the program, for small enterprises with limited resources, this opportunity offers more visibility and a lifeline for both entrepreneurs and the farmers who supply these businesses.
Madonna Elizaga, chief marketing officer of LemonCito — a local brand of all-natural calamansi concentrate — states that her acceptance of the invitation to join the campaign led to her company supplying seven Metro branches in Cebu.
Rommel Forbes — owner of EmAr Handicraft — says discovering the caravan on Facebook presented a great opportunity to showcase and promote his business.
The Bayanihang Metro Caravan became a journey that encompassed various Metro store locations during significant local festivals, fostering community engagement, contributing to the sustainable growth of local economies and raising Filipino pride in locally made products.