Agora names UnionBank as Marketing Company of the Year
UNION BANK of the Philippines (UnionBank) made history by clinching the prestigious Marketing Company of the Year award at the 42nd Agora Awards, held at Shangri-La the Fort in Bonifacio Global City.
This remarkable feat not only distinguished UnionBank as the first bank in decades to receive such an honor, but also added another significant milestone to the bank’s illustrious 42-year journey.
Typically, banks did not land on the list of brands people associated with great customer experience.
That was because most consumers had been used to bearing the pains and inconveniences of banking such as kilometric queues, long hours of waiting and limited business hours, among others.
All that changed when UnionBank became the first bank to introduce consumers to the benefits and conveniences of real and seamless end-to-end digital banking.
UnionBank’s cutting-edge mobile banking platforms such as UnionBank Online for retail and consumer banking, The Portal for corporate banking, and UB Negosyante for small and medium enterprise banking reshaped the future of the industry by addressing the pain points customers had associated with traditional banks.
To ensure inclusivity in its digital adoption strategy, the UnionBank transformed even its physical touchpoints in terms of branches and its frontliners, introducing self-service tablets and providing its personnel with the necessary skills to guide digital migrants to realize the ease of doing digital banking.
When UnionBank was recognized as the Marketing Company of the Year at the Agora Awards, that was a testament to the bank’s excellence and commitment to putting customers at the center of its business and delivering delightful experiences through its digital innovations.