DDB triumphs at 59th Anvil Awards as Agency of the Year
DDB Group Philippines won the highly coveted Agency of the Year title at the recently concluded 59th Anvil Awards of the Public Relations Society of the Philippines (PRSP).
The agency group won a total of 19 trophies from its entry submissions this year, comprising the group’s impactful campaigns with some of its valued client partners, namely Mang Inasal, Jollibee, PepsiCo, PLDT and Smart, and Asian Hospital.
DDB swept four gold and a silver for its campaigns for Mang Inasal. The Asian Hospital and Medical Center’s campaign dubbed “Alagang Deserve, Alagang Sulit” also won gold for Best Use of Social Media, and three silver for Marketing and Brand Communication, Corporate Identity/ Corporate Branding Program, and Best Use of Influencer Marketing for PR Programs.
Jollibee’s various campaigns with integrated PR solutions company Ripple8 also won gold and three silver under the PR Programs category.
PepsiCo’s “Energy-Sarap Na
Humahataw” campaign also bagged two silver for Best Use of Digital and Best Use of Influencer Marketing under the PR Programs category.
PLDT and Smart’s “Visionaries: Going Further Together with PLDT Enterprise” also won silver under PR Programs-Marketing and Brand Communication category.
Furthermore, PLDT and Smart’s partnership with Tribal Worldwide Philippines for PLDT Home’s New Fiber Unli All Plans launch campaign won two silver for Marketing and Brand Communication as well as Best Use of Digital under PR Programs.
“I always believe that our clients’ success is our success. This honor is a testament to our commitment to the effectiveness of our clients’ communications programs and campaigns. I thank all of our clients for their trust. And I thank the Public Relations Society of the Philippines for their unwavering dedication to recognize excellence in business and marketing communications,” DDB Group Philippines Chairman and CEO Gil Chua said.