Jollibee celebrates Anvil Awards victories with partner agencies
FASTFOOD chain Jollibee announces its one gold and four silver wins at the prestigious Anvil Awards presented annually by the Public Relations Society of the Philippines (PRSP).
The symbol of excellence in public relations, the Anvil is awarded to outstanding public relations programs, tools, and practitioners after careful screening by select PR professionals and judging by a distinguished multisectoral jury.
The brand shone brightly with its accolades in several categories under PR Programs, including a
Grand Anvil Nomination, underscoring its commitment to innovative and impactful campaigns.
Jollibee won gold for “Sarap ng Pasko” under the Marketing and Brand Communication category; silver for the same entry in Best Use of Digital, “Christmas DriveThru Experience” under Marketing and Brand Communication, Jollibee Chicken Sandwich 2023 Campaign featuring Belle Mariano and Donny Pangilinan for Best Use of Influencer Marketing, and “My Kwentong Jollibee Mother’s Day: Louder than Words” for Best Use of Social Media.
Jollibee Marketing head Dorothy Dee Ching expressed her delight and gratitude for the wins.
“These awards are a testament to our Marketing team’s creativity and commitment to excellence, and the collaborative efforts with our partner agencies Ripple8 and
Stratworks, which produced these amazing campaigns. After a threeyear hiatus from joining industry awards, we’re glad and thankful to be recognized once again for bringing joy and meaningful experiences to our customers through these campaigns,” she said.