SM Group wins big at 59th Anvil Awards
THE SM Group, led by SM Investments Corp., with BDO Unibank Inc., SM Foundation Inc., SM Retail Inc., Belle Corp., 2GO Group Inc., and Watsons Personal Care Stores (Philippines) Inc. received 14 awards for public relations during the 59th Anvil Awards.
As a nod to transparent and social good reporting, SM Investments was lauded for its 2022 Integrated Report: Serving Communities while Belle Corp. was awarded its first Anvil for the company’s 2022 Integrated Report: Enhancing Communities.
Other publications of the Group that clinched awards were BDO’s The Wayfinder newsletter; SM Foundation’s Social Good Report: Sharing Stories and Rallying Partners for Social Good; and SM Retail’s NewSMaker2.0: Reimagined Digital Newsletter for a more DELITE-ful SM Life Experience.
The Group bagged three Gold Anvils for Marketing and Brand Communications and Best Use of Influencer Marketing awarded to 2GO Group for its travel campaign.
Watsons Philippines also took home the Gold for its campaign on the immunization program.
The SM Group likewise received high recognition for its various campaigns in financial security, community development, tourism and health. These were awarded to BDO’s The All-Out Fight Against Online Scams and Life’s Plan B Initiative; Watsons Philippines’ PR Program and Best Use of Influencer Marketing for its HIMtayan Club Launch and 2GO’s Best Use of Partnerships and Special Events 2GOKada Creator’s Cruise 2023: Festival at Sea and SM Foundation’s Narratives of Social Good: A Showcase of Feature Stories on Transformation, Resilience and Hope.