Manila Broadcasting Company is now MBC Media Group
TO herald a bold new era for Manila Broadcasting Company (MBC), the broadcasting giant unveiled its new brand name, MBC Media Group, with a modern new logo. The goal is to illustrate fluidity and represent how the company adapts to the present and future.
“The transformation we are about to make is more than just a name change. It is a strategic evolution, a reimagining of who we are and the great potential we hold,” Assistant Vice PresidentDigital Media Sasha Elizalde-del Rosario said at the opening of MBC’s grand launch. The new design features six ellipses, symbolizing six Strategic Business Units (radio, TV, promotions, talents, events, and digital), also representing sound waves from its legacy business and a depiction of a wider audience reach.
Senior Vice President-Operations Juan Elizalde encapsulated in three ways how the strengthening of these units play into the overall strategic vision and growth of the company.
“Number one - bigger audience, better services, and more platforms to reach audiences. Number two – fully integrated campaigns on air, online, and on-ground. Number three – more ways to serve Filipinos, everywhere!”
To celebrate the landmark change, MBC officers and employees, clients, advertisers, industry partners, and colleagues from the media gathered together at the Aliw Theater in Pasay City, Metro Manila.
In attendance were MBC Media Group Chairman Fred Elizalde and wife, Artistic Director and CEO of Ballet Manila, Lisa Macuja-Elizalde. Unveiling the new brand name and logo was MBC Media Group President and current Chairman of the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), Jun Nicdao, who explained how the transition will affect the company’s stakeholders: “For you, our dear partners, this is a symbol of our bigger and stronger integrated media platforms to help you grow your business. For our audiences, this also means we now have more ways to serve them better with information, entertainment, and year-round community service activities. As our audiences grow, together we grow.”
Serving as the launch campaign of the media powerhouse was “Sama-sama Tayo, Pilipino!”; an apt statement that echoes MBC Media Group’s call for unity towards the future, expressing a commitment to a common direction and collective success.
Key officers and representatives from the six unit were present during the launch: representing MBC Radio are Rudolph Jularbal (Station Manager-DZRH), Jonathan Decena (VP-Radyo Natin), and Johnny Quiling (AVP-FM Operations and Programming), who also currently leads the MBC Events unit; Christian dela Cruz (Chief Digital Officer), Jeffrey Joe Pe-Aguirre (DirectorDigital Media for AM Network) and Riere Lavarez (Manager-Digital Media for FM Network) for MBC Digital; Rita Salonga ( Head of TV Production) for MBC TV; Irving Lisondra (VP-Ad & Promo) and John Carl Galang (Director-Ad & Promo) for MBC Promos; and heading MBC Talents is Vince Jaen, also functioning as the company’s AVP for Integrated Media.
As the company transitions into its next era, MBC Media Group remains dedicated to delivering unparalleled news and entertainment and expanding horizons to reach new audiences. Alongside this development, the company also unveiled its new corporate website (mbcmediagroup.com), providing an interactive platform for audiences to explore and stay informed and updated.