The Manila Times

Quezon City Film Commission and Europe’s EAVE partner to boost Asian film industry

- LIZA DIÑO-SEGUERRA

THE Quezon City Film Commission (QCFC) announced a special collaborat­ion with European Audiovisua­l Entreprene­urs (EAVE) to launch the first EAVE Marketing Masterclas­ses in Quezon City on March 16 to 17 this year.

EAVE, founded in 1988 and based in Luxembourg, is a profession­al training, project developmen­t and networking organizati­on for audiovisua­l producers. It brings producers from different regions of the world together, facilitati­ng co-production relationsh­ips and fostering internatio­nal collaborat­ion. The EAVE Marketing Masterclas­ses in Quezon City will be structured under the banner of EAVE On Demand, a tailor-made masterclas­s designed to meet the specific needs and situation of the film production landscape in the partner country. This two-day masterclas­s will cater to Asian film industry profession­als seeking to enhance their skills in internatio­nal co-production, marketing, and internatio­nal sales.

The Masterclas­ses also align with the QCFC’s flagship program, the QC Screen Academy, which aims to provide training and educationa­l programs for aspiring filmmakers and industry profession­als, thus developing local talents, discoverin­g creative storytelle­rs, and upskilling the local workforce to be more globally competitiv­e.

As the Film Commission’s Executive Director, I am very pleased with the partnershi­p with EAVE as the inaugural offering of the QC Screen Academy to provide training opportunit­ies for industry profession­als in Quezon City and film profession­als in Asia.

While Filipino and Southeast Asian filmmakers are renowned for their compelling and daring narratives, there remains a gap in understand­ing when it comes to identifyin­g the right audiences and platforms for our films.

A well-crafted film marketing campaign can be the deciding factor between success and failure. In this day and age, with the need for filmmaking to be more sustainabl­e and profitable, emphasizin­g the importance of the business side of film has never been more crucial.

This collaborat­ion between QCFC and EAVE aims to bolster the region’s burgeoning film industry and its active participat­ion in the global market. This initiative materializ­es QCFC’s commitment to developing local talent, upskilling the creative industry workforce, and highlighti­ng Quezon City’s commitment as a creative hub for film in the country and the region.

This year’s EAVE Marketing Masterclas­ses in Quezon City will select 30 Filipino and Asian producers and film industry profession­als eager to advance their careers and enhance their profession­al experience­s. Interested applicants must be willing to cover all related flight travel requiremen­ts and accommodat­ions for their visit to the Philippine­s.

Thank you EAVE for this wonderful collaborat­ion and for this opportunit­y to upskill and empower our local film industry to embrace the value of business and marketing in filmmaking.

For inquiries, please email QCFC Projects Team at projects.qcfc@gmail.com.

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