PLDT’s ‘Visionaries’ honored with silver at 59th Anvil Awards
PLDT Enterprise, the corporate business arm of PLDT Inc., the leading telecommunications and digital services provider in the country, was honored with a Silver Anvil Award under the PR Programs-Marketing and Brand Communication Category, for the excellent work in its 2023 public relations and marketing campaign, “Visionaries.”
Dubbed the “Oscars of Philippine PR” and presented annually by the Public Relations Society of the Philippines (PRSP), the Anvil Awards celebrate the PR industry’s best works that have spurred audiences to action, changed people’s perceptions, and advocated for good, especially in an evolving digital landscape.
“Clearly, the core message of ‘Visionaries’ has resonated deeply with our target audience as well as those who belong to the public relations industry. More than a celebration of the excellent campaign we had set out to do, our Anvil Award is a stamp of approval that says we have advocated for good, moved people to action, and trained the spotlight on visionary leaders,” said Mitch Locsin, first vice president and head of Enterprise and International Business Groups at PLDT and Smart.
PLDT Enterprise launched the “Visionaries” campaign last year to introduce visionary leaders who, aided by their grit and gift to see the future clearly along with the assistance of PLDT Enterprise, managed to translate their dreams into real business success stories.
It gathered an ensemble of business leaders who dared and made a change by facing tough challenges head-on, focusing on the solution while prioritizing people and products over profits.
“Our unwavering commitment is doing business responsibly. PLDT Enterprise is focused on enabling entrepreneurs and business executives to pursue digital transformation for their ventures, nurse their innovative ideas, and seamlessly bridge the digital divide,” PLDT Enterprise
Vice President and Head of Marketing Chet Alviz added.