Asics unveils pop-up store in SM Mall of Asia
ASICS has made an exciting entrance into the heart of Manila’s sports and fitness scene with the unveiling of its pop-up store located at SM Mall of Asia’s North Entertainment Mall ground floor.
Spanning an impressive 60 square meters, this avant-garde retail space showcases a diverse range of footwear, apparel, and accessories across the Performance Run, Core Performance Sports and SportStyle categories.
The Asics pop-up store is designed with a focus on simplicity, offering a minimalistic platform that serves as a clean canvas to build the Asics experience.
Emphasizing streamlined aesthetics, the design reflects the brand’s commitment to clarity and functionality.
“[The] Philippines has always been a vital market for Asics, and we are honored to see tremendous growth in the country, earning loyalty, trust and support among our customers. A new store opening, be it a pop-up or a permanent space, is always a momentous occasion for us. It cements the growth of the brand and reflects our commitment to our customers, offering them more options and accessibility to our wide range of products as well as forging deeper connections with our customers,” Asics Southeast Asia senior regional marketing director Gabriel Yap said.
The store carries the new Novablast 4 and the upcoming Gel-Nimbus 26, providing runners in the area the opportunity to trial and shop these cutting-edge shoes.
For SportStyle fans, the store presents an exciting range, including the latest GT-2160 and Gel-Terrain, along with the timeless classic Japan S collection.
The pop-up store also offers sports enthusiasts a sneak peek into the innovative concepts leading to the grand opening of Asics new store in September 2024 that promises to be a remarkable event, unveiling one of the largest Asics stores in the Philippines.